How Fame Is Monetised — and Why It Often Isn’t Enough
The creators who convert fame into stable livelihood treat their audience as a market and themselves as product companies.
The creators who convert fame into stable livelihood treat their audience as a market and themselves as product companies.
After Big Brother Naija, life is not always a fairytale. This feature explores the financial pressures, emotional toll, and business realities faced by ex-housemates like Thelma and Sammie, revealing how visibility in Nigeria’s entertainment economy often comes with high personal and economic costs.
Funke Akindele shares how she rose from minor waka pass roles in 1996 to becoming Nigeria’s most successful filmmaker and box-office record holder.
Chiamaka Nnadozie of Nigeria’s Super Falcons has been ranked fourth-best goalkeeper in the world in the 2025 Ballon d’Or, highlighting her standout performances this season.
Despite finishing off the podium, Nathaniel expressed optimism. He said he hoped the performance would serve as inspiration for young Nigerian athletes and viewed the result as an opportunity to learn from the world’s best.
Nathaniel clocked a time of 47.47 seconds to claim first place in Heat 2. He edged out Ismail Abakar of Qatar, who set a personal best of 47.61s, and the USA’s Caleb Dean, who finished in 47.85s. His time is the fastest among all semi-finalists.
“New record: Largest serving of Nigerian-style jollof rice – 8,780 kg (19,356 lb 9 oz) achieved by Hilda Baci and Gino in Victoria Island, Lagos, Nigeria,” Guinness World Records posted on X, formerly Twitter.
The 2025 Emmy Awards produced a mix of expected wins and surprise victories on Sunday night, with The Pitt, Adolescence and The Studio emerging as the biggest winners.
The marriage comes three years after the couple announced their engagement in London in April 2022. They had earlier held traditional rites in Dubai, hosted by the Otedola family, before proceeding with the formal service in Iceland.
Veteran actress Wumi Toriola has publicly challenged film director Afeez Owo following a controversial remark he made during the African A-List podcast.